“Ch-ch-ch-ch-Changes”
Surely David Bowie wasn’t thinking about printing when he wrote his hit song, “Changes” in 1971. But the chorus “Ch-ch-ch-ch-Changes” certainly fits what’s going on in the printing industry today.
From Gutenberg’s movable type press in 1450, to the start of offset printing in 1875, people have found ways, more and more efficiently, to communicate on paper. But it took until 1991 for the technology behind digital printing to be practical. And we’ve made it our mission to focus on this newest technique and leverage its benefits for our clients. As this technology and its equipment have continued to evolve in the past 25 years, we’ve continued to stay up to date with it.
Buyers Benefit
Short run, high-quality, full-color printing, that once cost an arm and a leg, is now readily available in the marketplace. Print consumers are no longer held hostage with the decision to buy more than they need just to get the cost-per-piece down. Waste due to obsolescence can now be controlled with smart buying. Delivery time is much shorter and just-in-time delivery or print on demand is now mainstream.
One size fits all?
Is the latest digital technology a good fit for every niche? No, offset still has its place. But the offset marketplace is shrinking as digital technologies become faster, higher quality and more cost effective. Offset technologies are most cost effective on longer run jobs. The definition of longer runs is a moving target since digital is changing rapidly. But certainly run lengths in the tens of thousands and greater are best suited for offset…most of the time.
Game Changer
Personalized printing changes the game on even extremely long run jobs. Digital printers have the ability to personalize a piece, such as a direct mail postcard. Marketers can target their marketing to the individual based on information they have in their database, such as gender, age, location, income and past purchases. Used effectively, this can provide marketers with the Holy Grail of marketing: Return on Investment – ROI.
Advantage…Digital
Two areas stand out as sweet spots for digital printing: Short-run printing and personalized printing. It’s very difficult for offset to compete in these areas, due to longer set-up time and costs. Buyers want flexibility to buy only what’s needed. This gives them the ability to edit and update content before the next printing is due.
Personalized printing is a marketing tool that we’re seeing more often in our mailboxes. We’re also seeing the same content delivered via email, SMS, social media and micro websites. Digital printing, combined with these other technologies, is a powerful tool for marketers.
“Variable data printing (VDP)”, “Personalized Printing,” “1-to-1 Printing,” “Personalized Images”
These terms all mean the same thing: Documents that merge database information, along with text and images, tailored to the recipient. The purpose is to increase response rate by getting the recipient’s attention. Digital printing is the only way to deliver this.
Print on Demand, Just-in-Time Printing
This is the ultimate benefit of digital printing. Print what you need, when you need it. No need to buy more than you’ll use and risk obsolescence. Some customers order daily, others weekly or monthly, depending on their usage cycle. At Xerographic Digital Printing, we offer custom client portals, allowing our partners to track their projects, get them approved, and send them into the print queue. And they can do that 24/7.
Give us a call. We look forward to discovering your printing needs. As the leading digital printer in Orlando, you can rest assured that we will recommend the most efficient technique and technology to make you an expert in digital printing, too.
5 Reasons Xerographic Digital Printing Can Make Your Orlando Convention Successful
/0 Comments/in Convention Services, Digital Printing, Orlando /by mlutzYou need a partner in Orlando to help you make your meeting, conference or convention a great success. We know you have a lot of pressure on you. You can trust our experienced staff and our impressive array of equipment and services. We’re your partner here in Orlando.
1. Location
Our Xerographic Digital Printing facility is centrally located, close to most of Central Florida’s largest convention venues. The Orlando Convention Center and any number of convention hotels and resorts are all within a quick 15-minute drive. Our experienced staff is ready to help you with your printing needs while you’re here in Orlando or prior to your arrival. Local deliveries or shipping to your preferred destination are no problem.
And our Orlando location allows us to print your credentials, binders or agendas and deliver them locally, saving you time and the cost of shipping across the country.
2. Capacity
We are the largest digital printer in Orlando. We can do it all for you in our 20,000 square-foot production facility. We have the capacity to produce what you need, when you need it, with six modern, high-speed digital production printers and a full in-house bindery. Our variety of digital printing equipment allows us to handle any job, without interruptions.
And our in-house finishing equipment will take care of your binding needs – trimmed, punched, stitched, spiral-bound or even perfect-bound.
3. Experience
We know what you need because we’ve serviced the convention industry for over 20 years. You need
reliability and you need fast turnaround. We are the partner who stays up when you’re up, who you can
reach anytime. We can deliver if you need it overnight or even same-day. We are your extra set of eyes to
check your work. We deliver it on time and to the right place, sorted and with labels, that will make your job
easier.
4. Convenience and Hospitality
Our conference room is yours, if it will help you plan, prepare and get organized. And our staff will be available to consult with you to answer any technical or production questions you may have. We want to work together to make your conference in Orlando a success.
5. Digital Printing Flexibility
And last, but not least, because we are all digital, we can print any quantity, large or small, very efficiently, very quickly, with minimal waste of resources or time. If you haven’t used digital printing before, let us introduce you to its advantages, and, at the same time, make your Orlando convention or conference a true success!
Since Orlando is the second largest meeting destination in the U.S., it’s pretty likely that you’ll have a convention, conference or meeting here sometime soon. Give us a call, and let’s start discussing your printing needs, and how we can take care of everything while you’re here in Orlando.
Digital vs. Offset – Keeping Up With The Changes
/0 Comments/in Digital Printing, Offset Printing, Variable Data Printing /by mlutz“Ch-ch-ch-ch-Changes”
Surely David Bowie wasn’t thinking about printing when he wrote his hit song, “Changes” in 1971. But the chorus “Ch-ch-ch-ch-Changes” certainly fits what’s going on in the printing industry today.
From Gutenberg’s movable type press in 1450, to the start of offset printing in 1875, people have found ways, more and more efficiently, to communicate on paper. But it took until 1991 for the technology behind digital printing to be practical. And we’ve made it our mission to focus on this newest technique and leverage its benefits for our clients. As this technology and its equipment have continued to evolve in the past 25 years, we’ve continued to stay up to date with it.
Buyers Benefit
Short run, high-quality, full-color printing, that once cost an arm and a leg, is now readily available in the marketplace. Print consumers are no longer held hostage with the decision to buy more than they need just to get the cost-per-piece down. Waste due to obsolescence can now be controlled with smart buying. Delivery time is much shorter and just-in-time delivery or print on demand is now mainstream.
One size fits all?
Is the latest digital technology a good fit for every niche? No, offset still has its place. But the offset marketplace is shrinking as digital technologies become faster, higher quality and more cost effective. Offset technologies are most cost effective on longer run jobs. The definition of longer runs is a moving target since digital is changing rapidly. But certainly run lengths in the tens of thousands and greater are best suited for offset…most of the time.
Game Changer
Personalized printing changes the game on even extremely long run jobs. Digital printers have the ability to personalize a piece, such as a direct mail postcard. Marketers can target their marketing to the individual based on information they have in their database, such as gender, age, location, income and past purchases. Used effectively, this can provide marketers with the Holy Grail of marketing: Return on Investment – ROI.
Advantage…Digital
Two areas stand out as sweet spots for digital printing: Short-run printing and personalized printing. It’s very difficult for offset to compete in these areas, due to longer set-up time and costs. Buyers want flexibility to buy only what’s needed. This gives them the ability to edit and update content before the next printing is due.
Personalized printing is a marketing tool that we’re seeing more often in our mailboxes. We’re also seeing the same content delivered via email, SMS, social media and micro websites. Digital printing, combined with these other technologies, is a powerful tool for marketers.
“Variable data printing (VDP)”, “Personalized Printing,” “1-to-1 Printing,” “Personalized Images”
These terms all mean the same thing: Documents that merge database information, along with text and images, tailored to the recipient. The purpose is to increase response rate by getting the recipient’s attention. Digital printing is the only way to deliver this.
Print on Demand, Just-in-Time Printing
This is the ultimate benefit of digital printing. Print what you need, when you need it. No need to buy more than you’ll use and risk obsolescence. Some customers order daily, others weekly or monthly, depending on their usage cycle. At Xerographic Digital Printing, we offer custom client portals, allowing our partners to track their projects, get them approved, and send them into the print queue. And they can do that 24/7.
Give us a call. We look forward to discovering your printing needs. As the leading digital printer in Orlando, you can rest assured that we will recommend the most efficient technique and technology to make you an expert in digital printing, too.